Charmin Ultra Soft has the biggest fan club.
Quilted Northern (Soft & Strong and Quilted Plush) has a higher rating and price.
Good Housekeeping (Has a chart with pictures and scores)
Personal research. I joined the Charmin Ultra Soft fan club.
Cheaper solutions with a good name for comfort and strength: Costco Kirkland brand and Walmart White Cloud.
If you want to save the world every time you wipe your bum, click here.