That's a quintessential Canadian experience. In the South Okanagan, the second button should be Punjabi and the third, Portugese. In Richmond BC, the second button, possibly even the first one, should be Chinese. And in Ottawa, French is the first or second language. Somehow Ottawa is the pattern for the whole country.
It's ridiculous. Looking after customers comes first but politicking rules otherwise. When federal policy stops being "Bilingualism" and becomes getting through to your customers in a language they understand, we'll have escaped the pox of bad policy. No one needs to perdre la face if the fix is technical with a Google Voice thingy auto-translating.