MSM noticing Palin in the Polls

Yesterday's ABC News/Washington Post  poll shows Palin at or near the top of the GOP field without running.  This is reported in Washington Post, ABC, LA Times,  with a little warmer spin at Slate, and the Washington Examiner.

First for "understands problems of people like you"

Tied with Romney for "closest to you on the issues"

Second for  "desirable attributes in a president", "strongest leader"

"There's a near consensus among Washington insiders that Sarah Palin will not run for president." (Washington Examiner story)

              Why wouldn't a winner run?