They always will. As long as parliamentary democracy prevails, low information voters will decide who rules. Despite reading dozens of political stories daily, I'm a low information voter too. From the federal district of Saanich-Gulf Islands to the East Block, there's more to know than I can take in or anyone else is giving out, for that matter. Whether dumb, endowed with a doctorate, or both, we are Canadians with a vote. Campaigns are about persuasion, not about righteousness. The campaign is won on rhetoric.
"Rhetoric is the art of discourse ... to inform, persuade, or motivate particular audiences
Reason is the capacity for consciously making sense of things, applying logic, for establishing and verifying facts, and changing or justifying practices" (Wikipedia)
See you October 19 2015.
In an ideal world, the sizzle sold will match the steak served.