Wine is Attitude

MRI proves you get more pleasure from high-rated wine:  $90 wine tastes better than the same wine at $10.      And blind wine tasting shows a small negative correlation between price and taste.       Lots of hits for this topic.  Many refer to Rangel's 2008 C.I.T. study or, if you prefer, this study by Goldstein reported in the Journal of Wine Economics Spring 2008.

That's 1340€  for 1988 and 2500€ for 1989 vintage 

from the same vineyard. Spotted at a Parisian vintner's.