Gold tug of war between jewellery and financiers.

Supply and demand for gold keep changing and what you knew to be true may no longer be so.  Industrial use is pretty constant but there is a massive see-saw back and forth between holding gold on or about the person as jewellery and holding it in bulk for investment and collateral.  Charts from Zero Hedge.

Entertaining ad in India from the World Gold Council, a propos this post.