About 5% of our viewing goes to papers and magazines but advertisers still drop 20% of their bucks on them. They will soon wise up that maybe four times too much goes into hard copy updating only once a day or once a month, says former Washington Post chief. Subscribing to a magazine will be a novelty purchase, a legacy quirk like limited edition vinyl LP's.
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This is good news. More information is reaching you before it's mascaraed and and corseted by the spinmeisters. Papers need to move on to where there former customers are now congregating.
As Peter Drucker wrote, the first task of a business is to create a customer and the second is to keep him. You go where he goes, and serve him well.
Added: Getting unfiltered information won't make us smarter but it will improve the marketplace as more people bid for access to power.
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