Mission statements - mostly bafflegab.

V Postrel

"Strategy is not ... a fill-in-the-blanks mission statement blathering about how XYZ Corp. will ethically serve its stakeholders by implementing best-in-class integrated sustainable practices to grow as a global leader while maximizing shareholder value. Such bafflegab ... generates cynicism and contempt. if you really want to be like Apple, drop the fluff- filled vision statements and magical wishes." Want to Be the Next Apple? Lose the Bafflegab  Virginia Postrel.

A church example:   "Let us be open, accepting individuals, sensitive to change and willing to take courses untraditional, unknown to us".