Mission statements - mostly bafflegab.
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V Postrel |
"Strategy is not ... a fill-in-the-blanks mission statement blathering about how XYZ Corp. will ethically serve its stakeholders by implementing best-in-class integrated sustainable practices to grow as a global leader while maximizing shareholder value. Such bafflegab ... generates cynicism and contempt. if you really want to be like Apple, drop the fluff- filled vision statements and magical wishes." Want to Be the Next Apple? Lose the Bafflegab Virginia Postrel.
A church example: "Let us be open, accepting individuals, sensitive to change and willing to take courses untraditional, unknown to us".
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