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| Reed Hastings: CEO and co-founder |
Below are just the first four responses from his customers:
Isaacson: I just got your email, and, as a long-time customer, quite frankly found it to be offensive. And perhaps a devastating mis-calculation for your business. (Replies to him: "Yep" "Yes, exactly").
Long: You are doubling the price and removing basic functionality... and proudly displaying a "screw you" attitude. (Reply: "I don't think Mr Hastings cares what we think ")
Vaughan: "When you raise the price on something, you normally think that you would get more or something better". (Replies to him: "Couldn't have said it better" "I would love if Netflix tanked because of their greed.".
Brader: "Netflix offers its loyal customers the "benefit" of going to two different websites, entering and maintaining two separate movie lists, consulting two different viewing histories, etc. .. Unbelievable" . (Replies: "I'm cancelling" and "we cancelled streaming".)
Long: You are doubling the price and removing basic functionality... and proudly displaying a "screw you" attitude. (Reply: "I don't think Mr Hastings cares what we think ")
Vaughan: "When you raise the price on something, you normally think that you would get more or something better". (Replies to him: "Couldn't have said it better" "I would love if Netflix tanked because of their greed.".
Brader: "Netflix offers its loyal customers the "benefit" of going to two different websites, entering and maintaining two separate movie lists, consulting two different viewing histories, etc. .. Unbelievable" . (Replies: "I'm cancelling" and "we cancelled streaming".)
I give him kudos for opening up the feedback. Can he open wide enough to swallow this humiliating but invigorating meal? These aren't ho-hum customers, they really loved Netflix and are embarrassed because they had persuaded their friends and relations to sign up too.
Hot Air has added a cartoon and speculation that Netflix was being squeezed by the movie people to pay user fees based on the subscriber base, not on actual streaming usage.
CNN has a writeup on the market background. In 2010 Netflix paid $180 million in streaming fees and may be paying ten times that by 2012. It also has less cash on hand than its rivals to cut new streaming deals.
Hot Air has added a cartoon and speculation that Netflix was being squeezed by the movie people to pay user fees based on the subscriber base, not on actual streaming usage.
CNN has a writeup on the market background. In 2010 Netflix paid $180 million in streaming fees and may be paying ten times that by 2012. It also has less cash on hand than its rivals to cut new streaming deals.
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