What's popular? The Twitterati with their fingers on the scale will tell you what books and shows and politicians are popular and generally will lie liberally for their coccoon favourites.
The latst example is the show "Yellowstone" only available on the Paramount Channel, a channel you probably haven't heard of. Fifteen million people have found their way there for entertainment without getting headlines. Meanwhile, "Succession" is getting headline attention with under two million viewers on its best days. "Yellowstone" is not just popular, it's the top drama, beat only by sports. The link goes to a story in the New York Post.
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